Shopify attribution

HubSlot attributes Shopify revenue to campaigns using UTM parameters. When a customer arrives on your Shopify store via a tracked link, Shopify records the UTM values. HubSlot reads those values from your Shopify orders and matches them to campaigns.

How attribution works

• Each campaign touchpoint has auto-generated UTM links (built in step 4 of the campaign wizard).
• The utm_campaign value is matched against your HubSlot campaign names (converted to lowercase slugs).
• The utm_source value determines the source type (Internal, Owned, or Paid) for the source breakdown.
• Matched orders are aggregated to show revenue, order count, and new-customer rate per campaign.

Get your UTM links

• Create or edit a campaign and complete the wizard to step 4.
• UTM links are generated per touchpoint and per market.
• Copy individual parameters or the full URL and use them in your emails, ads, or social posts.

Limitations

• Attribution requires the customer to have clicked a UTM-tagged link before purchasing. Direct visits are not attributed.
• Orders captured before Shopify was connected to HubSlot will not appear in reporting.
• If the same campaign name is used in multiple workspaces, orders will appear in both.