What is Retail Media?
An overview of HubSlot's Retail Media module and who it's for.
The Retail Media module lets you monetise your digital properties by selling advertising placements to brand partners. It is designed for retailers and publishers who want to create new revenue streams from their owned media inventory.
Key concepts
- RM Touchpoint: a workspace touchpoint with the Retail Media flag enabled and one or more pricing models defined. This is the sellable unit.
- Media Kit: a public or private digital storefront that showcases your RM touchpoints and their pricing to potential brand partners.
- Proposal: a commercial offer built from RM touchpoints and sent to a brand partner.
- Brand: a record in your brand partner registry, used when attributing a sold proposal.
- Request: an inbound sponsorship enquiry submitted by a brand via a public Media Kit.
Plan availability
Retail Media is an add-on, not included in any plan automatically. It is available as an add-on on Pro and Business plans. All Retail Media features are managed from the dedicated Retail Media section in the sidebar.
Enable RM on a touchpoint
Go to Touchpoints, open a touchpoint, toggle Retail Media, and add at least one pricing model (CPM, CPC, Flat Weekly, Flat Monthly, or Custom). The touchpoint then becomes available in media kits and proposals.